Brand system

Logo kit

Ten leaves turning around an open hub, beside the name set in Libre Baskerville. Every file here is outlined vector or a ready-made PNG, so the logo looks the same everywhere without needing the font.

Download horizontal SVG All files

Lockups

Horizontal first, stacked when space is square

Use the horizontal lockup in navigation, headers, documents and slides. Use the stacked lockup on posters, banners and square spaces. On dark or crimson surfaces, switch to the white reverse.

Horizontal

horizontal.svg on paperSVG

horizontal-ink.svg on whiteSVG

horizontal-reverse.svg on crimsonSVG

horizontal-reverse.svg on wine levelSVG

horizontal-reverse.svg on inkSVG

horizontal.png 748 × 192, transparentPNG

Stacked

stacked.svg on paperSVG

stacked-ink.svg on whiteSVG

stacked-reverse.svg on crimsonSVG

stacked-reverse.svg on wine levelSVG

stacked-reverse.svg on inkSVG

stacked.png 622 × 480, transparentPNG

Symbol

symbol.svgSVG

symbol-ink.svgSVG

symbol-reverse.svgSVG

symbol-reverse.svg on wineSVG

Icons

Favicons, app icons and avatars

The favicon is the crimson symbol and turns soft white when the browser is in dark mode. App icons and the social avatar are the white symbol on a crimson square; leave the corners square, because iOS and most platforms round or crop them for you.

favicon.svg · SVG
(follows light / dark mode)

favicon-16 · PNG

favicon-32 · PNG

favicon-48 · PNG

apple-touch-icon 180 · PNG
(shown with iOS rounding)

icon-192 · PNG

icon-512 · PNG

social-avatar 800 · PNG
(shown in a circle crop)

Rules

Clear space and minimum size

Keep a clear margin of one symbol width (x) on every side, measured at the size you are using. The files themselves have tight edges, so add this space in your layout.

xxxx

x = the width of the symbol

Minimum sizes, shown at actual size

Horizontal: 40 px tall (print 12 mm)

Stacked: 96 px tall (print 25 mm)

Symbol alone: 16 px (print 5 mm)

Below these sizes the wordmark stops being readable; use the symbol alone instead.

Colour

One crimson, plus ink and white

Crimson#9B1C2E · Pantone 201 C

Ink#1C1A17 · one-colour logo

White#FFFFFF · reverse logo

Paper#F5F3EE · page background

Crimson: HEX #9B1C2E · RGB 155 28 46 · Pantone 201 C (coated), 201 U uncoated (check a swatch) · CMYK from Pantone Color Bridge or your printer, starting at 0 82 70 39. It replaces the old red #B0232A and Pantone 1805 C. The favicon switches to #F8EFEC in dark mode. Never print crimson on black garments; use the white logo.

Do and don't

Keep the logo the logo

The symbol appears only as part of the logo. It is never a bullet, a pattern, a background or an illustration.

Do

Use the crimson logo on paper or white.

Do

Use the white reverse on dark levels, ink, photos and crimson.

Do

Use the ink version when only one dark colour is available.

Don't

Put the crimson logo on a dark or level gradient. It disappears.

Don't

Stretch, squash or rotate the logo.

AI Safety India

Don't

Retype the wordmark, set it in bold or re-space the lockup. Use the files.

Don't

Recolour it, or add gradients, shadows or outlines.

Weekly reading group

Technical AI Safety course

Don't

Use the symbol as a bullet, icon or decoration.

Join the next cohort

Don't

Use it as a watermark, pattern or background graphic.

Files

Every file in the kit

All lockups are outlined vectors with tight edges. Full notes are in README.txt.

File	What it is	Use it for
horizontal.svg	Crimson symbol and wordmark	The primary logo on paper or white
horizontal-ink.svg	All ink	One-colour print, light backgrounds
horizontal-reverse.svg	All white	Crimson, ink, levels and photos
horizontal.png	748 × 192, transparent	Places that do not take SVG
stacked.svg	Crimson symbol over wordmark	Posters, banners, square spaces
stacked-ink.svg	All ink	One-colour print
stacked-reverse.svg	All white	Dark and crimson backgrounds
stacked.png	622 × 480, transparent	Places that do not take SVG
symbol.svg	Crimson symbol	Where the name is already shown nearby
symbol-ink.svg	Ink symbol	One-colour use
symbol-reverse.svg	White symbol	Dark and crimson backgrounds
favicon.svg	Crimson symbol, dark-mode aware	Browser tab icon
favicon-16.png, -32, -48	Crimson symbol, transparent	Browser tab fallback
apple-touch-icon.png	180 × 180, white on crimson	iPhone and iPad home screen
icon-192.png, icon-512.png	White on crimson	Web app manifest
social-avatar.png	800 × 800, white on crimson	Profile pictures
README.txt	Colours, rules, file list	Handing the kit to someone else